From Waffle Irons to The World's Weightlifting Leader

For 30 years, Eleiko manufactured small electrical appliances such as toasters and waffle irons when in 1957 an idea forever changed the company's trajectory.

Eleiko’s factory supervisor Mr Hellström, an avid weightlifter, frustrated with barbells constantly bending and breaking approaches Mrs Johansson, our managing director, with an inspired idea – build a better barbell.

The barbell is crafted from a specially formulated hardened steel with a waffle pattern knurling and it will go on to forever change Eleiko and the sport of weightlifting.