Alisa Rothstein | Weightlifter

Alisa Rothstein's lifting journey began in the hallway of a local CrossFit gym on the west coast of Sweden, waiting for her mother to finish up her CrossFit class. Today, she is far from your average teenager. At 17, Alisa is the Nordic weightlifting champion and the Swedish and Nordic record holder in the youth weight class with her sights set on the biggest stage of all: the Olympic Games. In an exclusive interview with Eleiko, Alisa shares what lifting has taught her about life, her quest to perfect the snatch and what motivates her to improve and evolve - on and off the weightlifting platform.

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MY ÅSTRÖM | POWERLIFTER

My Åström is the fourth generation powerlifter in her family, but what sets her apart is that she is only 10. My started lifting at the age of six with her father, Simon. What started as a fun hobby has grown into a passion – and it’s only the beginning. In an interview with Eleiko, My shares how lifting has helped her in life, in the swimming pool, and reveals her big plans for the future: to become the best powerlifter in Sweden.

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Harrison Maurus, Weightlifter

At 21, American weightlifter Harrison Maurus is no stranger to the international weightlifting stage. At only 17, Harrison won bronze in the clean and jerk at the 2017 World Weightlifting Championships, securing Team USA's first men's weightlifting world medals in 20 years. What follows is a string of success, new medals and broken records as Harrison prepares for his ultimate goal - representing Team USA at the Olympic Games. In a conversation with Eleiko, Harrison shares what lifting means to him, why he never lifts with his glasses on and how the art of weightlifting is just as much about mental strength as the physical.

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Emil Norling - Powerlifter

Emil Norling is a 24-year-old powerlifter from Sweden who made his competitive debut in 2016. Since then, Emil has become a well-known name in powerlifting, winning gold at the at the European Powerlifting Federation (EPF) 2018 – Junior, 2019 European Classic Championships – Open, and 2019 World Classic Powerlifting Championships – Junior.

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Jessica Buettner - Powerlifter

With three unofficial world records under her powerlifting belt, two time-IPF powerlifting world champion (JR 72 kg) Jessica Buettner is a force to be reckoned with. In an exclusive interview with Eleiko, the Canadian powerlifter shares her story of overcoming the odds, what motivates her to lift heavy and how the sport of powerlifting has influenced who she is - and who she is becoming.

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Gunnila Blomberg, owner of Eleiko

Gunnila Blomberg, who owns and operates Eleiko together with her children Erik, Hans, Rickard, and Madeleine, shares her inspirational story of how at 67 years old, she’s the strongest she’s ever been — and how lifting has become an essential part of living life to the fullest.

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